![Wilson — Helping a century-old sports brand find its place in culture and step into an all-new category | BASIC/DEPT® | Case Study Wilson — Helping a century-old sports brand find its place in culture and step into an all-new category | BASIC/DEPT® | Case Study](https://cdn.sanity.io/images/8nn8fua5/production/dcdbe70d875aa0d70f6cfe0d351d597b1f858a2f-1760x1174.png)
Wilson — Helping a century-old sports brand find its place in culture and step into an all-new category | BASIC/DEPT® | Case Study
![Wilson — Helping a century-old sports brand find its place in culture and step into an all-new category | BASIC/DEPT® | Case Study Wilson — Helping a century-old sports brand find its place in culture and step into an all-new category | BASIC/DEPT® | Case Study](https://cdn.sanity.io/images/8nn8fua5/production/89a8ace75bf2274217a2500803ef5359ebc8462a-1760x990.png)
Wilson — Helping a century-old sports brand find its place in culture and step into an all-new category | BASIC/DEPT® | Case Study
![Istanbul, Turkey - March 10, 2017: Wilson Brand Tennis Ball Isolated On White. The Wilson Sporting Goods Company Is An American Sports Equipment Manufacturer Based In Chicago, Illinois Since 1989. Stock Photo, Istanbul, Turkey - March 10, 2017: Wilson Brand Tennis Ball Isolated On White. The Wilson Sporting Goods Company Is An American Sports Equipment Manufacturer Based In Chicago, Illinois Since 1989. Stock Photo,](https://previews.123rf.com/images/hypnocreative/hypnocreative1703/hypnocreative170300061/73979547-istanbul-turkey-march-10-2017-wilson-brand-tennis-ball-isolated-on-white-the-wilson-sporting-goods.jpg)